Hip's brand mix is always evolving with the best-selling names constantly challenged by new arrivals, but one name that is meeting the challenge is One True Saxon. The brand is one the store is pushing for s/s 07 due to it new additions to the collection including its nautical and Victorian slogan-inspired tees. Alongside its already successful line of denim, jackets, polos and tees, the brand is continuing to offer a point of difference with its various designs and progressions.
Although Hip is a long established name on the cool list of Leeds’ shoppers, many of its customers still regard it as an almost undiscovered treasure offering them a sneak peak into the brands that are on the verge of mainstream recognition.
With men fiercely loyal to clothing brands, it seems Hip's customers are as fiercely loyal to the store marking it as one of the most successful indies trading in the UK today. And with its knowledge and eye for predicting future successful labels, here’s to another 20 years.
