Within 3 seconds of meeting someone, they've formed an opinion about you based solely on your appearance – your body language, your mannerisms, your demeanour and how you're dressed. And this isn't just true of you as an individual – it's also true of you as part of a Team.
How you are perceived can gain you the upper hand in the competitive field even before the game has started –
a team co-ordinating in dress, colour and sporting a team logo look and feel more united and organised, and it is easily possible to use this to intimidate a less structured rival.
The greatest sports teams in the World are well aware of how their appearance can psychologically affect the opposition both on and off the pitch – and also how it can bolster their own performance.
