The world moves on and as you are aware, many more people are looking to motorcycling as a trend-setting culture. Many more people, who have never had reason or previous interest are turning to bikes and scooters for their preferred mode of transport, especially in the major urban centres and for their daily commute. Amongst that group there is a growing number who are fashion led. They are the 'early adopters' looking to make a statement both by choosing a bike as their mode of transport and through their sharp style of dress.
The fashion industry has not been slow to recognise this trail blazing group. Driven by both the trend and the increasing need to find alternative means of transport, motorcycling (and scooter use) has become socially acceptable - a norm. That has prompted mass interest and spawned a desire to explore the culture of moto. For Nero, put your technical industry experience on hold and absorb the look, feel and characteristics of this new, sophisticated, style.
